* "White models of Apple's new iPhone 4 have continued to be more challenging to manufacture than we originally expected, and as a result they will not be available until later this year," Apple said in a statement this morning. "The availability of the more popular iPhone 4 black models is not affected."
At first, I thought Apple was just being brutally honest in their marketing of a 'white' and a 'black' version of the phone. My mind's eye painted a sarcastic image of one phone pre-loaded with FoxNews, Wall Street Journal and Banana Republic store Apps, the other with quick links to MSNBC, BET and the oeuvre of Tyler Perry. Turns out its just a marketing thing. Even just a fresh coat of paint can open up new markets.
So once again the pursuit of the last bit of peoples' discretionary incomes has led to a product being scheduled for release before it's ready or even functioning properly. Apple will be chided and satirized on SNL News for it, but in the end millions will line right back up and buy it when it's ready. Once again, no adherence will be paid to the complaints that companies 'need to get their act together' before trading us sloppily crafted shit for our hard-earned wompum. Hasn't really changed much since the Cabbage Patch Kid and Gotcha Paintball Gun incidents of my formative years. Probably not since an assembly-line issue caused my grandmother's lead-base painted, 30-pound cast-iron doll to not be ready for Christmas 1926.
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